YOUR PREMIERE REALTOR®

Erica Larson LLC

Welcome to “The Horse Capital of The World.” Erica is your guide to this thriving and growing market for all your Real Estate and Rental needs. North Central Florida is booming like never before!

ABOUT

Erica Larson LLC

Erica Larson, with Florida Real Estate Lifestyles, LLC, is booming like never before, Erica is your guide to this thriving and growing market.

Having sold over 10+ million dollars in luxury properties and farms, Erica brings unparalleled expertise to the table. 

I Quickly became recognized as a multi-million dollar producer, earning accolades including Rookie of the Year, Top Professional, and Outstanding Achiever through my dedication, market knowledge, and client-first approach.

I work with a wide range of clients — from first-time home buyers and relocating families to luxury waterfront buyers, equestrian estates, investors, and sellers looking to maximize exposure in today’s market. I hold a strong digital marketing strategy, social media presence, and partnership with Homes.com. I have generated over 3 million listing views and digital targeted adds in just one year, helping properties gain maximum visibility both locally and nationwide.

Known for building lifelong relationships, I believe real estate is about more than simply buying or selling a property. Florida Real Este Lifestyles takes pride in guiding clients before, during, and long after closing by connecting them with trusted local resources including attorneys, lenders, insurance providers, contractors, inspectors, and relocation services to help make the transition into Florida living seamless.

Whether you’re relocating to Florida, searching for land or investment opportunities, buying your dream home, or preparing to sell, Erica provides knowledgeable guidance, strong negotiation skills, local expertise, and personalized service every step of the way.

Committed to continued education and professionalism, Erica earned her GRI (Graduate REALTOR® Institute) designation after completing 105 hours of advanced real estate education and examinations. She also holds specialized certifications including:

  • ABR® – Accredited Buyer’s Representative
  • SRS – Seller Representative Specialist
  • RSPS – Resort & Second-Home Property Specialist

She’s not just seasoned- she’s well experienced and heavily involved with Marion County.

“As a chair member on the Marion County Land Development Regulations Committee serving since 2022 I stay up to date and highly involved within our community.”

Whether you’re buying your dream home, or selling in this flourishing market, Erica is your dedicated ally, ensuring a seamless, enjoyable, and successful experience. Don’t miss the chance to work with this distinguished professional who knows the Florida real estate landscape inside and out.

ABOUT

ACCOLADES

Multi-Million Dollar Producer

Multi-Million Dollar Producer

Top Professional Award

Top Professional Award

Outstanding Achiever Award

Outstanding Achiever Award

Rookie of The Year Award

Rookie of The Year Award

LUXURY

LISTINGS

LET ERICA HELP YOU

LISTINGS

LOOKING FOR A

NEW Property

That’s what Erica is here for. Let’s talk location, budget, and everything else that goes into matching you with that perfect new home.

WANT TO SELL

YOUR Property

Are you thinking about selling your home? Selling your home shouldn’t be stressful. Let Erica handle the process for you, from start to finish.

EXCLUSIVE

LOCAL CITIES

Ocala

Reddick

Dunnellon

Belleview

Summerfield

The Villages

Williston

Gainesville

Crystal River

Zeny Beauchamp
Zeny Beauchamp
Erica made looking at houses so much of a joy. She is so professional & on top of things. I did not have any problems searching for houses (it was stress free!) She provided so much more information than I expected including every little detail in each property Erica showed up. I can’t wait to continue working with Erica in finding my dream home ❤️
Francisco Ayala
Francisco AyalaAyala Property Management, LLC
Erica has been instrumental in assisting us with our rental and property management questions. Her honesty and extensive knowledge in the field have proven invaluable. It's refreshing to work with someone so reliable and well-versed in Real Estate. We greatly appreciate Erica's expertise and highly recommend her services to everyone. Call her today you will not regret it!
Connie Copeland
Erica is hands down the best realtor one could use in central Florida. We had been trying unsuccessfully to purchase a farm for 2 years with several other realtors. The deals kept falling apart for one reason or another especially as the other people we used were decidedly unhelpful in getting through the Florida real estate maze. Erica went way way above and beyond more then once for us. This deal should have also probably collapsed but it did not 100% because Erica was willing to make the calls and push and make the impossible, possible. Would recommend her to anyone.
Zeny Beauchamp
Zeny Beauchamp
Erica made looking at houses so much of a joy. She is so professional & on top of things. I did not have any problems searching for houses (it was stress free!) She provided so much more information than I expected including every little detail in each property Erica showed up. I can’t wait to continue working with Erica in finding my dream home ❤️
Connie Copeland
Erica is hands down the best realtor one could use in central Florida. We had been trying unsuccessfully to purchase a farm for 2 years with several other realtors. The deals kept falling apart for one reason or another especially as the other people we used were decidedly unhelpful in getting through the Florida real estate maze. Erica went way way above and beyond more then once for us. This deal should have also probably collapsed but it did not 100% because Erica was willing to make the calls and push and make the impossible, possible. Would recommend her to anyone.
Scott Allen
Awesome to work with and Great communication! I've used Erica for a few transactions, couple of sales and a purchase. Shes very knowledgeable and does her background research. Highly recommend and look forward to working with her again.
Scott Joyce
Erica has been extremely helpful in looking at homes with me, she is patient, explains the steps of the home buying process and things to watch out for, and very thorough. She checks flood zones, sends comps, and also has helped to educate me about good things to look for and bad things to watch out more so I can make wiser decisions in the future. Thanks Erica!

CONTACT ERICA LARSON

GET IN TOUCH

WHY SHOULD YOU GET A HOME IN Florida?

Not only is housing affordable, but Ocala boasts an affordable cost of living compared to other Florida and U.S. cities. Like the rest of Florida, having no state income tax is hugely beneficial to residents, and that’s not the only thing that makes Ocala an affordable place to live! 

 

Current mortgage rates going into Q2 of 2026 continue to fluctuate based on market conditions, credit score, down payment, and loan type. Conventional conforming loans backed by Fannie Mae and Freddie Mac are currently averaging around 6.5% for a 30-year fixed mortgage, while investor loans and Non-QM mortgage programs — including DSCR loans, bank statement loans, jumbo loans, and investment property financing — are typically ranging from the high 6% to low 8% range depending on the borrower and property type. Whether you’re a first-time home buyer, relocating to Florida, purchasing a luxury home, waterfront property, horse farm, vacant land, or investment property in North Central Florida, working with a trusted local lender can help you explore the best financing options, Florida homestead tax benefits, and mortgage programs available for your unique goals.

Yes! Florida offers several down payment assistance programs for first-time home buyers, relocating buyers, teachers, healthcare workers, veterans, and moderate-income households purchasing homes in Marion County, Citrus County, Alachua County, Lake County, Sumter County, Hernando County, and surrounding North Central Florida areas. Programs such as Florida Hometown Heroes, FHA loans, USDA rural development loans, VA loans, and county-specific grants may help qualified buyers with down payments, closing costs, or reduced interest rates. Many buyers are surprised to learn they may still qualify as a “first-time home buyer” even if they’ve owned a home before, depending on how long ago they owned property. Working with a trusted local Realtor® and lender can help you explore the best mortgage programs, Florida homestead tax benefits, and financing options available for your specific situation.

Marion County’s Farmland Preservation Area (FPA) was established in 2005 to help protect North Central Florida farmland, horse farms, agricultural land, open space, springsheds, and the county’s world-renowned equestrian industry. Today, the preservation area encompasses nearly 200,000 acres throughout Northwest Marion County and includes more than 1,200 horse farms, helping preserve Ocala’s reputation as the “Horse Capital of the World®.” The Farmland Preservation Area was created to support responsible growth and land conservation while protecting rural communities, equestrian properties, luxury horse farms, vacant land, and the natural beauty that continues to attract buyers relocating to Ocala and Marion County.

As development continues throughout Central Florida, organizations like Horse Farms Forever® play a major role in protecting Marion County’s equestrian lifestyle and agricultural heritage. Founded in 2018, Horse Farms Forever® is a nonprofit conservation organization focused on preserving horse farms, protecting rural land, supporting responsible development, and advocating for long-term land preservation throughout Ocala, Marion County, and surrounding North Central Florida communities. Their work helps maintain the area’s unique balance between growth, luxury equestrian real estate, farmland preservation, wildlife protection, and sustainable community development — all factors that continue to make Ocala one of Florida’s most desirable places to live, invest, and own property.

Ocala, Florida offers a multitude of options for those looking to find their ideal living space. Begin your search by considering important factors such as whether you prefer to reside within an HOA, a gated community, or if amenities are a priority. Ask yourself about the proximity of convenience stores, hospitals, and shopping centers as part of your decision-making process. To assist you further, I recommend checking out my page, where you’ll find a wealth of information on various neighborhoods in Ocala. Click on the ‘communities’ button at the top of the page to explore a plethora of areas that may align with your preferences. Take the time to explore each community’s unique features to make an informed decision about your future home in Ocala.

When it comes to obtaining a loan, the good news is that there are various options available to cater to different financial situations. Lenders offer a range of loan programs, including USDA, FHA, Conventional, VA, Jumbo, and HELOC loans. Each program has its own set of requirements and benefits. If you’re wondering, ‘Is it hard to get a loan?’ the answer depends on factors such as your credit history, income, and the type of loan you’re applying for. It’s advisable to consult with multiple lenders to explore the options available to you and to understand the specific requirements for each loan program.

Hiring a professional real estate agent brings a multitude of benefits to the buying or selling process. Their expertise, market knowledge, negotiation skills, and understanding of the complex paperwork involved in real estate transactions can greatly simplify the experience for you. A skilled agent can be a valuable partner, helping you navigate the intricacies of the real estate market and ensuring a smoother and more successful outcome. Whether you’re buying or selling, having a professional like yourself on your side can make a significant difference in achieving your real estate goals.

Listing your property with a real estate agent offers numerous advantages. They provide expert pricing guidance, develop effective marketing strategies, and leverage their network for a smoother transaction. With negotiation skills, legal knowledge, and market insights, realtors save you time and ensure your property is presented professionally. From staging to closing, their expertise guides you through each step, enhancing the overall selling experience.

To sell your property for top dollar, it’s crucial to focus on presentation and strategic marketing. Begin by enhancing your property’s curb appeal and addressing any necessary repairs or improvements. Work with a skilled real estate agent to accurately price your home based on current market conditions and comparable sales. Invest in professional staging and high-quality photography to showcase your property’s best features. Implement a comprehensive marketing plan that includes online and offline strategies to reach a wide audience. Lastly, be flexible and open to negotiations while leveraging your agent’s expertise to secure the best possible terms. By prioritizing presentation, pricing, and effective marketing, you increase the likelihood of maximizing the sale price for your property.

The Ocala MSA’s overall population growth was 482.93% over 1969-2022 outpaced Florida’s increase of 234.96%, and topped the United States’ increase of 65.57%

To list your property for rent, start by ensuring it is well-prepared and in good condition. Research the local rental market to determine a competitive price and gather necessary documents such as the rental application and lease agreement. Photograph the property, emphasizing its key features, and create a detailed listing on online platforms like Zillow or Craigslist. Consider professional property management if you prefer assistance with tenant relations and maintenance. Schedule open houses or showings to attract potential tenants, and review rental applications based on predetermined screening criteria. Once you’ve chosen a suitable tenant, execute a clear lease agreement, outlining all terms and conditions. Before the move-in date, provide tenants with essential information, ensuring a smooth and positive rental experience. Always stay informed about local rental regulations to ensure compliance throughout the process.

The World Equestrian Center in Ocala, Florida, is a modern equestrian facility designed to host a variety of horse-related activities, including shows, competitions, and exhibitions. Featuring multiple arenas, extensive stabling facilities, and amenities such as restaurants and shopping areas, the center caters to participants and spectators alike. With a focus on accommodating different equestrian disciplines, the facility provides state-of-the-art training spaces and showgrounds for events like dressage, show jumping, and rodeo. This year, in 2024 a new shopping center will be oppening. For the latest and most accurate information, it is recommended to check the official World Equestrian Center website or contact the facility directly.

 

 

What to expect when hiring Erica Larson LLC When you hire me as your North Central Florida Realtor®, you’re getting more than just someone to open doors or list your property — you’re gaining a dedicated advocate, negotiator, local resource, and long-term partner throughout your entire real estate journey. I work flexible hours to accommodate busy schedules, including clients who work 9–5 jobs, travel frequently, or have non-traditional work hours, and I’m always available by call, text, or email to keep communication simple and stress-free.

Whether you’re buying, selling, relocating to Florida, investing, searching for off-market properties, vacant land, waterfront homes, horse farms, luxury real estate, or your first home, I provide personalized buyer and seller guides, digital contracts and forms, customized property searches, market education, and hands-on guidance every step of the way. As a member of Stellar MLS, Citrus MLS, and Miami REALTORS® MLS, your property receives broader market exposure and expanded buyer reach across Florida — giving my clients a competitive advantage beyond what many agents can offer.

My clients also benefit from strong digital marketing strategies, social media exposure, and local market expertise throughout Marion County, Citrus County, Alachua County, Lake County, Levy County, Sumter County, Hernando County, and surrounding North Central Florida communities. In addition, I provide trusted connections with local lenders, attorneys, inspectors, insurance providers, contractors, property management resources, and relocation services to help make every transition as seamless as possible.

Most importantly, I pride myself on building lifelong relationships — not just completing transactions. From helping clients understand Florida homestead exemptions, tax benefits, and investment opportunities to navigating negotiations, inspections, and closing day details, I’m committed to making the process smooth, informed, and successful long after the transaction is complete.

 

 

preservation programs in Florida.

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